The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. And from then we have come to love their bright colorful styles with many designs having a sense of fun from a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining.
Now Joules are bringing that same design ethos to beautiful ranges of Joules crockery, glassware and tableware.
"All we’ve ever done at Joules is stay true to our values. Delivering fun and quality, for families enjoying time together." Tom Joule