At Chinasearch, we’re excited about the messages coming out from some major tableware brands at the moment. Denby and Wedgwood are two great examples whose current campaigns connect so well with what we do.

We’re all about making it easy for you to buy china items that last, whether you’re replacing a missing piece from an existing dinner set, adding a new piece to a china collection or investing in a whole new set of tableware. 

Denby’s recent theme – The Conscious Choice  – links to its Conscious Credentials that describe minimising its environmental footprint and the importance of sustainability and making mindful decisions to today’s customer.

Taking the time to consider the impact of what we’re buying is definitely a good thing, as is the move to a less-disposable culture where we invest in something that’s beautiful and durable – something we’ll take care of and be happy to use for a long time.

We help you to keep using your much-loved dinner sets long after they’ve been discontinued by stocking replacement pieces for many collections from the past decades. So, if you break a much-loved teacup, you can easily buy a replacement from us to keep the set going – no need to discard and start again. And if we haven’t got that item in stock, we’ll search for it free of charge for you.

You might come to us for a complete china collection, maybe from our new tableware range or perhaps a pattern from one of many pre-loved collections. Some firm favourites from decades ago are popular today, so this is a truly conscious choice to reuse something that’s been designed and created to last.

Another way to make conscious choices around tableware is to evolve an existing dinner set with new pieces from a different pattern. Mixing old with new or bold with subtle, for example, to find your own style is a big theme for Wedgwood right now. They call this Code Mixing, we’ve got some exciting ideas on this theme – it’s what we’ve been helping you to do for many years. We hope you’re inspired to read our next blog to find out more…

Denby Pottery

#Denby #ConsciousChoice #TaraButton #ReplacementChina